Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re haulin’ ass down a mountain trail or drinking beers in a Mexican cantina.
WHO IS DAWN OF A NEW SAGE?
Ohhhh, is that the flakey soundbath teacher who hocks her sage candida cleanse tea at Erewhon for $15 per teabag?”
“Uh, no. It’s when you accidentally burn your house down using counterfeit “sage” you bought for half price in the alley behind Whole Foods and have to start all over again. It’s like, the ultimate reset.”
Eavesdropping L.A.
That was almost right. Dawn of a New Sage refers to these totally fire sage green OG goodrs.
MADE FOR
RUNNING
GREAT FOR
BEASTING
BIKING
NO SLIP. NO BOUNCE. ALL POLARISED. ALL FUN.
1 NO SLIP
Constructed with a special grip-coated frame to eliminate slippage when sweating.
2 NO BOUNCE
Snug, lightweight frame with a comfortable fit that prevents bouncing while you crush your workout.
3 ALL POLARISED
Glare-reducing, polarised lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.
4 ALL ORIGINALS
A classic frame shape with timeless appeal that will always be in style. (Unlike those heinous trends of the late ‘00s.)